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India Exchange List Server

Keep in touch with your subscribers and generate new business leads. With Listserv, the process of email marketing becomes simple and you still have access to the some of the most powerful features available in any email marketing system in the world.

Why use ListServ?

Well, because it works. Actually, works is an understatement. Based on our research over the past ten years, we see that regular use of ListServ can increase turnover by as much as 30 percent!

Ask yourself this: If you were using ListServ these past few years and it had stored the email addresses of people who had enquired about your products / services, would your turnover not increase by 30% if you were today able to reach out to all those people to promote a new product / service or offer them a discount.

Why does email marketing work?

niht   It is cost effective: While the cost of designing a newsletter can be comparable to direct mail, the big
savings happen because there are no printing, postal or other overheads

niht   It is immediate: Email generates an immediate response. The majority of your recipients will view and
respond to your email in the first 24-48 hours

niht   It is relevant: ListServ makes it easy to segment subscribers using a variety of groups, so you can
ensure that your message goes to the groups most likely to be interested in your offer

niht   It is measurable: More than any other form of marketing, email can provide actionable data on the
results it generates. You can keep track of how many of your messages were opened and when,
what links were clicked and much more

Composing / Sending Email :

niht   Send HTML email, plain text email and even an entire web page

niht   Personalize your email with mail-merge fields in the Subject and message conten

niht   Use your organization's branded 'From' email address to send messages

niht   Attach files (upto 12 MB) to your messages

niht   Target your email campaigns by grouping your list based on criteria you define

niht   Send email now or schedule it to go later

Email Client Rendering :

niht   Send foreign language emails in any major characters set, including Unicode (UTF8)

niht   Use a template or compose your message in an easy to use WYSIWYG editor

Reporting and Analytics :

niht   Track opened vs. unopened messages

niht   Track click-through of web links in your message

niht   Track bounces and unsubscribe requests

Email Address List Management :

niht   Add a form to your web site(s) to allow visitors to subscribe or unsubscribe

niht   Store as many groups with as many email addresses as you like

niht   All report data is exportable to spreadsheet (Excel) format

What advanced features does ListServ offer?

niht   Use ListServ’s subscription form on multiple web sites: put ListServe’s subscription form on your
Mobile Website, your normal web site, blog and any other web site belonging to family or friends it is
easily done: just add one line of javascript code to the web page

niht   Use ListServ’s formmail script to power your feedback form: replace your existing script with
ListServs’ and add functionality such as automatically sending an email to every person who fills out
the feedback form on your web site, inviting him to subscribe to your mailing list

niht  Use a template to standardize the layout of all your messages and newsletters: add a template containing
your branding so that all your communication has the look & feel you desire

niht   Customize ListServ’s interface to match your web site: include a tag in a blank / master page on your
web site and enter its URL in ListServ. Your visitors will now see your web site’s layout when
subscribing, unsubscribing, viewing archives etc

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