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Diploma Course in DIGTAL MARKETING


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This intensive 120 hrs course is a great place to start your digital marketing training. The course gives you a complete overview of the exciting areas of digital marketing, knowledge on how to effectively leverage the new media and integrate them into your overall marketing strategy. And to be part of the growing digital marketing market.

The main objective of the course is to make the candidates learn how to best integrate Digital Marketing Strategy into the overall marketing strategy of the company. It covers the key considerations for digital marketing, how to build a great online strategy and assesses what the future has in store.

Who should attend
This Programme is ideal for anyone who wants to build a career in planning, implementation or measurement of digital strategies or for those who are already into the overall marketing domain in a company. more

digital-marketingOur Digital Marketing courses under the mentorship of NIEL HIRJEE and ANGSHUMAN SETT gives you a holistic view of online marketing, mobile marketing, email marketing, SEO, mobile website creation for professional practitioners working in Digital Marketing arena, who will share their practical experiences

Call us today to get started  +91 9830269100

Digital Marketing Overview   Website Planing & Creation

What is digital marketing?
Importance & benefits of digital marketing
What does digital marketing consists of?
How digital marketing works?


Types of websites : Static, Dynamic & Responsive.
Essentials of a website.
Planing a website.
Professional appearance.
Difference between dynamic & static website.
Creating Website on Freecart.

Search Engine Optimization (SEO)   PPC advertising with Google & Optimization

Introduction to SERP.
What is SEO?
What are search engines?
How search engines work?
Different types of traffic.
What are keywords & their types.
Keyword Research process & Planner tools.
Understanding Keywords mix.
On Page optimization.
Off page optimization.
Local SEO.
Monitoring SEO process and preparing reports.
Best SEO strategy.


Introduction to adwords & PPC advertising.
What is display network & why it is important?
Understanding adwords structure (Campaigns, adgroups, ads etc)
Types of campaigns- Search, display, video, dynamic search & Google partner websites.
Difference between search & display campaign.
Understanding bidding & payment modules - CPC, CPA, Enhanced bid, CPM.
Detailed - Understanding of adwords algorithm of ads ranking.
How to increase quality score.
How to increase Click Through Rate(CTR)

Google Analytics   Social Media Marketing

What is Google analytics? Why analytics is so important?
Setting up your website with analytics.
Fundamentals of Google analytics.
Monitoring bounce rate.
Setting up goals and funnels.
Setting filters and segmentation.
Tracking conversions.
Monitoring website performance.
Monitoring traffic sources.
Monitoring visitors behavior.
Taking corrective action.


What is Social Media?
Understanding the existing Social media channels.
How social media marketing is different from other. 
Forms of Internet marketing?
Marketing on social networking websites [Facebook / Linkedin / Twitter / Pinterest]
What is viral marketing and its importance.

Email Marketing   Online Advertising

What is email marketing?
Challenges in email marketing.
Legitimate / opt-in email marketing.
Using ListServe to do email marketing.
Best practices of email marketing.
Design a creative e-Mail template.


What is online advertising?
Types of online advertising.
Display advertisin.g
Contextual advertising.
Tracking & measuring ROI of online advertising
Assignment on allocating funds to various online advertising platforms.

E-commerce marketing   Lead generation for business

What is ecommerce? Creating ecommerce website.
Ecommerce scenario in India.
How to do SEO of and ecommerce website.
Why you need an ecommerce marketing strategy.
Formulating right ecommerce marketing strategy.
Using affiliate marketing to promote your ecommerce business.


Understanding lead generation for business.
Why lead generation is important?
Understanding landing pages.
Landing Page vs websit.e
Mobile website vs desktop website.
Why mobile website is important for lead generation.

Mobile Web marketing   Affiliate Marketing

Fundamental of mobile marketing.
Creating mobile website.
Advertising on mobile website & app.
Content marketing on mobile.
Mobile strategy.
SMS marketing.


What is affiliate marketing?
How people make money through affiliate marketing?
Affiliate marketing scenario in India.
Different ways to do affiliate marketing.
Affiliate marketing secrets.
Tips to be a successful affiliate marketers.

Adsense   Blogging

What is Adsense?
How to get approved for adsense?
Using your adsense account interface & Placing Ads


Learn how to create Blogs. 
Learn the tricks for being a successful blogger. 
Learn how to make money from your blog site and posts. 
Blogging and bloggers.


How will I benefit?

   Enter the Advertising industry

   Increase your marketing knowledge

   Learn how to track, analyse, Monitor and Monetize your website traffic

   Learn new and ethical ways of doing SEO

   Learn how to create an effective paid search

   Learn the best practices of email marketing

   Build a great online strategy

   Earn through online affiliate marketing

   Grow your business by making it visible online

   Have an edge over your competitors

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