10 Qualities Of A Good Website Design

Many businesses make the mistake of neglecting the importance of having a good website design. For your website to be admired, it should not only look good but also provide a seamless experience for visitors. This is why a good website design is important. It has the power to set your business ahead of the competitors. Good website design is about making it easy for visitors to find the information they need quickly and easily. This article points at 8 important characteristics crucial for a good website design that can make your website more appealing to customers and improve your chances of success online.

Here we go!

1)  Functional

A website is designed to serve a purpose, usually to provide a platform for the users to fulfill their needs. For eg, the purpose of an e-commerce website is to provide a platform where users can select, buy and also return their product. But at the same time, it must also provide a platform for the buyer and the seller to interact. So the first important quality of a good website is to serve the purpose for which it is designed.

2) Easy Access to information

A good website should be easy to use and at the same time be easy to navigate. A user will always be satisfied when they get the information they want without searching the whole website for it. So the content in the website should be divided properly into sections and it should be made seamless for users to jump from one page to the other. 

3) Relevant Content

You do not want to put any content on a website that is not relevant to the users. You do not want to see job offers on an e-commerce website. If your website is an e-commerce, it should have content related to a product. You do not want to post about jobs on it. Having the right content will reduce the bounce rate and will also help Google in ranking your website. 

4) Modern and Optimized 

You want to make sure your website is using current trends and technologies. You do not want to build a website that does not support today’s technologies. 

Your website and its content should be optimized for different devices, browsers, data speed, search engines, and users. If your website is not optimized for mobile users and their download speed, users may leave your website. If your website does not support common modern browsers, you may be missing out on users. 

5)  Performance and Speed  

Does your website load fast enough to show visitors what they are looking for? Your website should not be slow when presenting content to its visitors. If your website takes more than two seconds to load, it is probably too slow and nothing can be more annoying for a user to wait longer for a website to load. 

6) Use of Graphics and videos  

A website full of text is too boring for a user to digest. Pictures convey a lot more information much quicker than large blocks of text. In truly effective website design, images and videos can also be strategically placed to guide users to where you want them to go. They can act as arrows pointing towards conversion points like “Shop Now” and “Contact Us” buttons. So keep in mind to maintain a balance of text and visuals on your website.

User Presentation 

No matter how great the content on your site is, you could be losing conversions if your website isn’t visually appealing. Three of the most important visual elements of good website design are colors, typography, and balance.


Bold colors are best used for Call to action buttons to make them stand out, so avoid using these bold colors in the background of your site. Always keep your audience in mind. Choosing colors matching your logo is a great thing to start.

Don’t use too many colors. It is recommended to use a maximum of five different colors for effective website design. 

Font  –

Typography or font balance plays a very important role in a good website. Using Sans Serif fonts for body text, a maximum of three typefaces, and a Font size of 12-16 pts is recommended. Playful fonts can be used in headlines but consistency should be maintained. 

size of the paragraphs also matters. Large paragraphs may be ignored on a webpage. Aim for a maximum of 18 words or 50-80 characters per line and keep paragraphs short and broken up with white space.


Security is a major concern to web visitors. Make sure that your website follows industry standards and guidelines. For eg.if you have User registration feature, you want to make sure that passwords are encrypted. Also, ensure that the website

Make sure that the website uses SSL encryption. If you’ve given forgotten a password feature, you do not want to provide a reset password feature without asking the security questions to the user.


Website Design plays a very crucial role in the success of a business. It helps to provide a seamless experience for customers and improves your chances of success. It is one of the factors that sets a professionally designed website apart from the rest. Given above are 8 characteristics that every website must display. It can help to make your website a hit.