8 Amazing tips to grow a small business in India

If you are a startup company or running a small business then here are some tips for you. You should definitely inculcate digital marketing in your strategy to stand out. Digital marketing will help you to enter a wide market left untapped. There’s no geographical barrier that’s present in the traditional form of marketing. Online advertising is something that young entrepreneurs can afford right out of some saved up money with real-time results.

1. Research Competitors and Differentiate Yourself

Knowing your competitors as a local business is important to stay ahead in the market by providing additional value to your customers. The best way to research your competitors is to do it from Google Search. You can check how your competitors use key selling points and then use your company’s USPs accordingly while marketing your own product/ service.

Local search ads on Google for brands

From the above example, we can see how the competitors are ranking for the search term “ac repair service Kolkata”. Terms like ‘Up to 70% Off’, ’24/7 support’, ‘Doorstep service in 2 Hrs’ are some great selling points. You could always look for your company’s call-out options and use it in your marketing strategy to grab the attention of the customers.

2. Create A Facebook Page

If you own small business for products or services, having a Facebook page lets you reach individuals among the 1-2 billion active users worldwide who are most likely to be interested in your company. Your interaction on the social network gives customers the sense that they know you and your business, which can increase brand loyalty and make them more likely to recommend your services.

Facebook page creation for small businesses

On Facebook, you can easily add features that are difficult to implement on your website. You can make a custom page, manage a small e-commerce store, run contests and promotions. Plus, Facebook is free. Even if you pay for a developer’s services, it remains a form of advertising with a small price tag.

3. Create An Instagram Business Account

If you’re looking to grow your small business improve your sales and build connections then Instagram is a platform that can really help you support your selling potential. Visuals are the main element for a strong social media campaign, and Instagram is real-time proof.

With Instagram, you can reach new customers, stay connected to your existing ones, and even make sales right from the app, which makes it the perfect platform for promoting & marketing your small business.

Social media marketing page of a small business on instagram

Make an Instagram business account. Don’t forget to add your website and write a good bio for your profile that explains what your company is all about without being boring.

In order to have an effective Instagram growth strategy for small businesses, you need to have both the artistic and the strategic elements!

 

4. Claim your Google My Business (GMB) Listing

Over 60% of users use their mobile devices to search for local services and over 80% of searches worldwide are done on Google search engine.

Google offers a free tool that can help you drive customers to your website, control the local information regarding your company, interact with your customers and control your reputation. But half of the small businesses & brands have not yet claimed their GMB profiles.

Local business listing on google maps

The red highlighted part is an optimized Google My Business profile which allows you to enter detailed information about your business or brand from your contact details, website URL, physical address to photos, business hours, etc. The customers can leave reviews about your business, which adds as a reputation on your Google My Business profile. GMB provides you to make a one-page website for your business for free. 

Here are are some Google My Business tips for local businesses., You can optimize your local listing to be shown in the “Local 3-Pack”. (Those are the first 3 results that are shown in search results). The results, will, of course, depend on the physical location, but the proper optimization of the GMB page will help in the rankings of your business in local search results. Many customers in the present time, turn to Google My Business page to learn more about the company.

5. Improve Your Local SEO

Local SEO for small and local businesses is important if you are primarily operating in a local/ small area. Google My Business is a major part of that.

You can build local links from the following:

  • Newspaper sites
  • Bloggers
  • Sponsorship sites

You can add NAP in various citation sites. It is an abbreviation for Name, Address, and Phone number. The NAP for your business needs to be correct and consistent when optimizing your online presence for local search because Google values accurate information for its users.

6. Get Your Website Basics Right

In today’s rush, nobody wants to wait for anything and if you are having a website and its speed is low then your chance of succeeding has gone out of the window. The first and the most important thing while making your website is to increase your website loading speed. Your page loading speed should be a minimum of 1-2 seconds. The minimum requirement that a customer wants is a fast loading website.

Statistics of how pagespeed affects user behavior

Source: https://www.section.io/blog/page-load-time-bounce-rate/
We can see from the above data how your page speed is directly proportional to the bounce rate. If you are thinking what’s Bounce rate then let me tell you it is basically the percentage of viewers that visit your website navigate away from the first page. Page speed or page load time is becoming important as we shift to a more mobile-first world with slower 3G internet connections. On top of it, Google’s search engine critically ranks pages based on page load time.

7. Create Interesting Content

Content marketing is not a new concept in the world of digital marketing, but presently, it is more important than ever before. ‘Content is king’ and it is increasingly working its way to the forefront of all digital marketing strategies, as it becomes a vital element that reaps big rewards.

Good content, whether it is in the form of a blog post or social media updates, encourages users to engage with the brand, whether they realize it or not. If the content is genuinely good, users will pause to understand the brand message and perhaps even like, comment or share a piece of content.

To further encourage engagement and strengthen relationships with consumers through content marketing, ensure all content is pushed out through social media channels.

8. Create a video channel

Video content is the fastest-growing form of online content marketing right now. Start creating your video channel today on YouTube and work on it. It’s a free platform provided by Google to make video content. Small businesses are reluctant to start with video marketing because they think it needs to be perfect. But it’s not like that. Some of the most simple videos by small businesses get millions of views.
You can see below how NHD-TV got millions of views for a simple video

playing a dog video in youtube player

Here’s a small quiz for you to self-evaluate how much knowledge have you gained from this blog. Hope this blog was helpful enough to start digital marketing for your business!

 

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