Digital and online advertising has taken over traditional advertising. An average person spends at least 5-6 hours per day online, This simple fact is all the reason why you need a digital marketing strategy. A digital strategy includes an integrative plan of how your business will use different social media platforms, search engines, e-mails, and content to promote your business.
Whether you are a small business or a large – scale firm, you need a plan! Over 14 years of experience have shown us one thing: quality digital experiences need a strategy driving them. We’ve helped countless clients draw actionable digital roadmaps, launch new websites, and create the apps and experiences that help them compete and win. Here are some reasons why every brand needs a digital strategy:
- Reach The Right Audience
You can have the most aesthetically appealing website, the highest quality products backed by top-notch customer service and big pockets when it comes to the marketing budget. Yet, none of this matters if you aren’t reaching the right audience for your brand. The right digital strategy for audience targeting decreases the odds you’ll waste your money on uninterested eyeballs and help gain potential customers. You’re more likely to reach consumers interested in your products or services.
2. Data-Driven Marketing
Data-driven marketing is a process by which marketers gain insights through consumer interactions with their websites and ads and trends based on in-depth analysis in numbers. It is the future of marketing. Creating a digital strategy based on your collected data helps marketers understand how best to reach the customers and boost up the sales and performance of your business.
3. A Big Time Saver
Planning ahead, delineating the strategies you’ll use and creating a calendar that details what you’ll do and when you’ll do it is a big time saver. Digital marketing doesn’t have to be as time-consuming as everyone thinks. Store the pre-planned strategy in a drive or folder and make sure you share it with your team. Assign specific tasks to each team member before getting started
4. Gain A Competitive Edge
All our competitors realize the significance and widespread popularity of digital marketing. So, How can you stay ahead of your competition?. If you are not sparing enough resources to your campaigns or you are using a casual approach with no clearly defined strategies, then your competitors will eat your digital lunch!
5. No More Missed Opportunities
Marketers continue to miss out on boundless opportunities for growth with the lack of a good strategy. In the process of devising a digital strategy for your brand, you’ll be able to identify areas for better optimization and new areas to focus on. This helps in eliminating any possible missed opportunities that could arise if you had skipped the strategy part.
6. Integration & Automation
An integrated digital marketing strategy establishes a clear goal and perception that is aligned with different departments. That way, everyone will be able to communicate an integrated message, resulting in a unified brand image. With good pre-planning and vision, all your social media content, e-mails and campaigns can be automated using different automation tools.
5. Building long – term assets
You need to invest into assets today that will produce returns tomorrow. The assets include top SEO rankings, social media followers and subscribers and other such promotional elements crucial for our brand image in the digital world. These help in driving thousands of free and organic results. These results consist of thousands of impressions and clicks to your website. Out of these thousands of visitors, hundreds get converted into paying customers. Strategize how you can build these assets for future plans.
So, the good news is that there are powerful reasons for creating a digital strategy and transforming your marketing skills which you can use to persuade your colleagues and clients.