They say “A picture is worth a thousand words” but how much more valuable can a video be?
The definition of video marketing is simple – Using video to promote your brand, product or service. Videos have the potential to convey a large amount of information. Visually stand out on social media, giving the audience a quick overview of a product without overpowering them with text. In about thirty seconds, a customer can get the information he needs about a business through a short, visually-enticing video.
1. Videos have a Great Impact on ROI
52% of the marketing pro’s throughout the world name social media videos as the type of content with the best Return On Investment. Although video production is neither the easiest nor the cheapest task, it pays off big time. Moreover, a lot of different video editing tools are available online for affordable prices and they are constantly improving.
Even smartphones these days come with high megapixel quality which makes shooting superb quality videos from mobile phones possible. Thanks to all these facets, creating an effective visual marketing strategy no longer require a substantial part of your marketing budget. Customers prefer simple and short clips that do a sturdy job of explaining a product or service rather than a big, high-budget production that doesn’t tell them much. The ROI, therefore, remains high with video advertising.
2. Credence and Credibility
Many consumers around the world still have their skeptics about buying products and services online because they fear fraudulence and cheating. But marketing videos that are effective in presenting your products in a conversational form creates a sense of individual approach which is why consumers say that videos gave them more confidence to purchase online.
Through youtube video marketing plan, such promotional or youtube video ads can foster trust and encourage such consumers to buy your products and services. Video content often engages the audience and ignites emotions. It is a good strategy to build up the credibility of a brand.
3. People Prefer Watching Over Reading
The reason most people choose to watch videos over reading paragraphs or product descriptions is simply because they don’t want to waste time reading a wall of content. Watching is effortless, simple and saves a lot of time for the viewer. So, video advertising is perfect for the modern age audience who get attracted to videos on their screens more than the text content.
4. Provides Visual Explanations
Our brain prefers visuals and people retain 80% of what they see in comparison to only 20% of what they read. Trying to explain your products or services? Create promotional videos that bring the products to life that no text can. The modern customer wants to see the product in action. Explain every aspect and detail about your product in a visually appealing presentation in a short time through social media video marketing. Animated video ads and motion graphics are trending recently. They are a perfect combination of entertainment, nostalgia, and simplicity. And they work.
5. Video ads Capture Even The Laziest Buyers
There are consumers who procrastinate buying a product because the texts don’t create that sort of urgency. Marketing creates demand and through video marketing, that urgency can be created by means of a nice and edifying video. Video marketing gives marketers the opportunity to create ads that are focused on time-sensitive promotions. Videos help in breaking the monotony of texts which captivates the lazy consumers.
6. Enhance Your Google Rankings
According to statistics, ‘You’re 53 times more likely to show up first on a Google search if you have a video lodged on your website.’ This happens because videos increase the time spent by visitors on your website thus indicating that your website has good and captivating content. This will directly affect your search engine ranking. Uploading your videos on YouTube with interesting titles and descriptions.
With Video content Marketing becoming more and more popular and widespread, you need to get started on a social media video marketing strategy now. It doesn’t need to be fancy, it just needs to be good quality content that is either entertaining or helpful or both. An emotional and creative video content can get millions of hits in a matter of days. Only the creative design survives. So, get started with your first video today!